What Data Elements Does Strum Platform Append to Enrich the Data?
The following demographic fields are appended to the customer/member and household databases with each data cycle.
Geographic Fields
- Census Tract
- Census Block Group
- State FIPS Code
- County FIPS Code
- Address Latitude
- Address Longitude
Consumer Demographics (Epsilon TotalSource Plus)
- Adult Age Groups
- Child Age Groups
- Lifestyle Niche Code (26 available)
- Lifestyle Super Niche (108 available)
- Income Range
- Occupation
- Likely Credit User
- Likely Homeowner
- Length of Residence
- Age of Residence
Business Demographics (D&B)
- NAICS Industry Code
- NAICS Division Code
- Year Business Started
- Number of employees
- Annual Sales Volume
- Business Contact Name
- Business Contact Title
The external data source update schedule, and most recently updated, dates are shown below.
