2.18 Release Notes
April 27, 2025
We are excited to announce the latest updates in Version 2.18.0, designed to enhance how you analyze and manage data, as well as communicate with customers. Here’s a quick overview of what’s new:
Member List Load Enhancement You can now import external Member Lists directly into the Platform, unlocking new filtering, analytics, custom tracking and targeting audience based on these imported lists. This enhancement empowers teams to bring in curated lists from outside sources and immediately use them to segment audiences, analyze behaviors, and launch more targeted campaigns—all from within the platform’s existing tools. To access the Import wizard, navigate to the Customer List page. The Import External List button will shown on the top right, within the activity bar. The button is automatically enabled for all Power User Role types but this can be enabled for other Role types by your system's Administrator.
Prospect List Integration & Conversion Tracking You can now import non-member (prospect) lists into Strum Platform, enabling powerful new capabilities around conversion tracking and campaign outreach. Once loaded, these lists can be matched against customer data to determine conversions using our flexible matching logic, allowing you to analyze sales performance and attribution against non-member audiences. Additionally, you can filter on these lists to gain insights and identify high-performing segments. For outreach, these prospect lists can be seamlessly pushed to Strum VoiceTM to support targeted email and direct mail campaigns, making it easier than ever to engage and convert new audiences.
The Import External List button will shown on the top right, within the activity bar. The button is automatically enabled for all Power User Role types but this can be enabled for other Role types by your system's Administrator.
After loading in a non-member list, users have the ability to view those prospect records in the grid by adjusting the Source dropdown (next to the Data Period) to "Prospects". Now the list is showing the non-member records loaded in the Import wizard. Further filtering can be done with the newly added Prospect node of the filter engine.
Updated Journey Builder
We’ve made key improvements to your Strum VoiceTM Journey Builder to help you design and launch campaigns for a smoother, more intuitive way to build customer journeys. The canvas now boasts a cleaner, drag-and-drop interface, along with real-time autosaving. Each node now shows key configuration details at a glance, so you’ll be able to see channel types, conditions, timing, and audience filters directly on the canvas. Journey Builder will now alert you to clear, specific error messages at the node level, to see exactly what needs fixing and why.
Direct Mail Channel Addition
Direct Mail is now fully integrated into your Strum VoiceTM system. You can now personalize and automate physical mail campaigns directly within the platform. And with the help of our partner, Postcard Mania® (PCM), you can fully customize your own postcards and letters for all your campaigns. This channel integration allows you to add direct mail to any campaign alongside email, or as a standalone, if digital is unavailable or too saturated. Similar to email, direct mail will also feature real-time delivery status updates, with the help of the USPS. Additionally, you’ll be able to see all attribution data directly in your Marketing Summary Report.
