2.21 Release Notes
Strum Platform - Release Notes
Version 2.21.0.0
September 28, 2025
We are excited to announce the latest updates in Version 2.21.0.0, designed to enhance how you analyze and manage data, as well as communicate with customers. Here’s a quick overview of what’s new:
Introduction of Summary Page
We’re excited to introduce a new Summary Tab within Strum VoiceTM that provides a quick, high-level view of your marketing activity and key metrics in one place. This tab highlights current live campaigns, top performance indicators such as engagement trends, campaign reach, as well as an easy-to-read calendar. It’s designed to help you save time, spot insights faster, and make confident decisions without needing to dig through detailed reports.
Personalized URLs
You can now create and deploy PURLs (personalized URLs) to deliver unique, customized journeys for each customer. With PURLs, you can direct recipients of an email designed within Strum VoiceTM to tailored landing pages that prefill relevant data, showcase personalized offers, and create a seamless one-to-one experience — all while tracking engagement at the individual level.
Unsubscribe by Category
Strum VoiceTM has introduced the ability for your customers to unsubscribe by campaign category, giving them more control over the types of messages they receive. Instead of fully unsubscribing from all communications, recipients can now opt out of specific categories while continuing to receive content they care about — helping you maintain engagement and respect preferences.
Seed List Segment
You can now attach a seed list to any campaign set up in Strum VoiceTM, giving selected recipients the ability to receive the campaign exactly as your customers do — at the same time and with the same content. This feature makes it easy to monitor live sends, confirm deliverability, and keep internal teams or stakeholders in the loop. Anyone can be added to any campaign, regardless of audience qualification, ensuring full visibility into what’s being sent.
New Folder Structure
We’ve rolled out a new folder structure within the Segment and Campaign Tabs of Strum VoiceTM to make it easier to organize campaigns and segments. This update gives you a more intuitive, streamlined view of your assets so you can quickly find what you need, keep related items together, and maintain a cleaner workspace as your marketing efforts grow.