2.28 Release Notes

Strum Platform - Release Notes

Version 2.28.0.0

March 15, 2026

We are excited to announce the latest updates in Version 2.28.0.0, designed to enhance how you analyze and manage data, as well as communicate with customers. Here’s a quick overview of what’s new:

Introduction of A/B Testing

A/B testing capabilities have been added to help marketers optimize campaign performance through controlled experimentation. Users can now create multiple variants of an email - such as different subject lines, messaging, or creative elements—and send them to segmented portions of an audience. The system tracks engagement metrics for each variant, enabling teams to identify the highest-performing version and apply data-driven insights to future campaigns.

Email Creative Preview within Journey

The new Email Creative Preview feature allows marketers to review the visual layout and email content of a campaign, before adding it to a Journey flow.  This preview simulates how the email will render with applied styling, images, and dynamic elements, giving users the ability to confirm branding, spacing, and design consistency. By validating these creative elements during campaign setup, a user has a more streamlined experience building out a journey. 

Merge Tag Enhancement

Merge tags have been enhanced with the Settings section in Strum Voice^TM to provide greater flexibility when personalizing campaign communications. The system now supports improved merge tag handling and expanded compatibility with available data fields, making it easier to insert dynamic information into emails and SMS messages.