2.30 Release Notes
Strum Platform - Release Notes
Version 2.30.0.0
May 17, 2026
We are excited to announce the latest updates in Version 2.30.0.0, designed to enhance how you analyze and manage data, as well as communicate with customers. Here’s a quick overview of what’s new:
Increased functionality within member lists
Users can now save customized list and export views and share them with others, making it easier to collaborate around key segments, workflows, or reporting needs. Saved views preserve selected configurations, helping teams quickly return to important data fields.
Addition of KPI showing average services per member
Platform now includes a KPI that captures the average CSF per member, providing greater visibility into service engagement beyond the primary product categories. This new KPI helps teams understand how members are using additional services across the relationship, like Online Banking, Direct Deposit, and other non-balance bearing products. This provides a more complete view of member activity, service depth, and opportunities for continued engagement.
Ability to delete imported lists
List management just got easier! Users can now delete any external list that they have imported, allowing for a clean, current, and organized system. This enhancement gives teams more control over their imported data by allowing them to remove outdated, duplicate, or no-longer-needed lists without additional support.
Optimization enhancement to A/B Testing (Strum VoiceTM)
An expansion of the last release, Strum VoiceTM now supports optimization within A/B testing, giving teams a more efficient way to track campaign performance. Users can test variations of campaign content, messaging, and audience engagement strategies to identify what performs best before scaling outreach more broadly. This enhancement helps improve conversion rates, engagement, and overall campaign effectiveness through data-driven experimentation.
Introduction of Page Builder (Strum VoiceTM)
In addition to emails, Strum VoiceTM has increased the design capabilities with a new page designer tool. This feature allows users to create and customize landing pages directly within the platform. Teams can now build campaign-specific pages more efficiently, align page content with marketing goals, and support promotional initiatives without relying on separate tools or manual page creation processes.