How Do Epsilon Lifecycle Niches Work?

Strum Platform appends Epsilon Lifestyle Niches to your customer data.


This takes household data and 3rd party sources and put members into 1 of 26 lifestyles in order to stratify your data and understand what types of members you are serving.

Epsilon's 26 Lifestyle Niches

Epsilon Niches allow you to gain deeper insight into:

  • What your members' preferences are now vs previously
  • Which members you serve really well
  • What markets are performing best for you

This Lifecycle Data is able to be funnel it into your Marketing Automations.


Below is a visual of all 26 Epsilon Lifestyles within the Niches 5.0 model.