How Do Epsilon Lifecycle Niches Work?

Strum Platform appends Epsilon Lifestyle Niches to your customer data.

Click here for more detail on the append process.


This takes household data and 3rd party sources and put members into 1 of 26 lifestyles in order to stratify your data and understand what types of members you are serving.

Epsilon's 26 Lifestyle Niches

Epsilon Niches allow you to gain deeper insight into:

  • What your members' preferences are now vs previously
  • Which members you serve really well
  • What markets are performing best for you

This Lifecycle Data is able to be funnel it into your Marketing Automations.


Below is a visual of all 26 Epsilon Lifestyles within the Niches 5.0 model.