Personas Chapter

The Personas Chapter is available in the Strum Platform within the hamburger menu, available to all clients and users as defined by Roles. The chapter contains some of the newest released capabilities, visuals and insights for clients specifically looking to apply Lifestyle segmentation work into the Strum Platform’s rich data analysis, monitoring, and target marketing capabilities. The contents of this newest chapter will allow clients the ability to view their data more efficiently and effectively through the custom Persona view.

Contents of this chapter include the Persona Builder, Personas-Summary dashboard and Personas-Profile dashboard.