Using the Campaign Cost Manager

The Campaign Cost Manager is where you set up your tracking categories that populate your profitability data in your individual Campaign ROI Reports. The Campaign Cost Manager can be found in the hamburger menu in the upper left hand corner of Strum Platform.

Once on the Campaign Cost Manager page, you will see the a few drop down menus wherein you can define your costs, as well as a blank field to name your specific cost whatever you would like. They are as follows:

• Cost Category
  • This category allows you to define your:
    • Production Costs - represents a fixed cost, such as the cost for an agency to create the email for you or what it cost to pay for a list.
    • Response Costs - represent the costs associated with a response to a campaign. These can be amortized as a fixed cost, per member, or per conversion.
    • Other Costs - any cost that would not fall into either of the above categories.
• Cost Sub Category
  • This category acts as a distribution method that then get categorized in the Campaign ROI Report.
    • Fixed Cost - represents a one time cost.
    • Cost per Customer - represents a situation such as if you were paying for each email address or SMS number to which the campaign is deploying.
    • Cost per Conversion - typically represents a situation where you might be deploying an incentive type of campaign and would likely pair with the Response Cost main category. An example of this would be a situation where the might be commission involved with a campaign's response.
• Cost Field
  • This field is not there for any dollar amount, but is instead a place for you to give your cost a specific name for your own reference.

Once you have this info filled out for each cost, click Add and it will populate in the list below. You are able to Edit these by clicking the blue button to the right of your specific cost, or delete any unused costs by clicking the orange button.

Note: It is best practice to keep the number of costs you add low, as this can create confusion later on if you have many different costs specified. Your best bet is to just add only the costs you need.